ETHNIC BUSINESS: METHODOLOGICAL ASPECTS OF UNDERSTANDING THE PHENOMENON IN FOREIGN AND DOMESTIC SCIENTIFIC TRADITIONS

Анотація

The article deals with the analysis of methodological aspects of understanding the phenomenon of ethnic business by foreign and Ukrainian researchers. The factors of relevance of such a statement of the problem are emphasized. Attention is paid to taking into account the following points: awareness of the fact of ethnic diversification of a large number of countries of the contemporary world due to the existence of representatives of various ethnic origins within the framework of one state-territorial formation; intensification of migration movements; formation of socio-cultural spaces in which representatives of certain ethnic groups are concentrated; level of interethnic interaction in multi-ethnic countries; policy of official authorities at the national and local levels; interaction of the foreign-ethnic population (diaspora) of certain countries of residence with countries of origin.

       The need for an interdisciplinary approach in studying the phenomenon of ethnic business, as well as in the formation of methodological principles of its research, is emphasized. The state of foreign and domestic discourse is presented and it is suggested to pay attention to the fact that improving the methodology for understanding the phenomenon of "ethnic business" will require more active use of new technologies, including those that artificial intelligence can offer.